The Importance of Brand-Focused Digital Ads

As a leading Cleveland branding firm, we are constantly engaged in brand-related discussions with existing and potential clients. Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding […]

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Content Marketing Used by B2B Marketers for Lead Generation and Brand-Based Objectives

Content marketing, also called branded content, is a marketing strategy focused on the creation and distribution of relevant, valuable content for the purpose of driving a target audience to engage in certain profitable behaviors. A recent study published by Holger Shulze showed a rise in lead generation, brand awareness and […]

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