THE CLIENT
Kim Ponsky Photography opened in 2004 in Washington, DC and made the move to Cleveland in 2006. At its inception, the studio catered exclusively to child/family photography, but expanded into corporate, event & wedding photography in 2008.
THE CHALLENGE
Kim Ponsky Photography (KPP) required a re-branded website to present a high-end, boutique studio, and act as the a gallery for the studio work and a lead generation tool. The challenge was to create a website that instantly captures a visitor’s attention, showcases the work, and converts a visitor into a lead. The website needed to present the complete range of photography services offered by Kim Ponsky Photography, while maintaining an emphasis on family and child photography.
THE SOLUTION
Purely Branded (PB) worked closely with KPP to deliver a strong, re-branded website. The new KPP website engages the full range of visitors, promoting existing creative work, and introducing new services as they become available. Together with KPP, PB helped develop a complete new line of client forms and promotional materials. PB also designed and develop an e-newsletter, representing the new KPP brand and maintaining graphic continuity across all KPP touch points.
