Multi-channel marketing is defined as implementing marketing efforts across a variety of communication channels both online and offline. In this sense, the “communication channel” could be a website, social media, retail store, direct mail, email, mobile apps, etc. Naturally, the objective of these efforts is the promote customer leading to […]
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As a leading Cleveland branding firm, we are constantly engaged in brand-related discussions with existing and potential clients. Many business owners are unaware of how valuable building a brand is to their business. We believe that it is important to first understand just how important your brand is, before deciding […]
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We can tell by looking at our Google Analytics that businesses are searching for both Web Design Company and Web Development Company. Nowadays these terms are virtually interchangeable as “web companies” alternate the way they describe their services. The truth is that the terms reference two fundamentally different aspects of […]
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Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]
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Each year brands become more sophisticated in their approach to the web. Top web designers and web design companies push the boundaries of design and incorporate new technologies. Like Web 2.0 in 1999, each year new web design trends emerge allowing for improved user experience and aesthetics. In order to […]
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In web design, stickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look […]
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Do you take a “standalone” approach to your organization’s website or consider it an integrated extension of your overall marketing strategy? For many small- and mid-sized organizations that have engaged traditional marketing including print, direct mail and trade shows, the web is a relatively new medium. Lack of knowledge regarding […]
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As part of our examination of consumer psychology and social media, we previously discussed why people like and unlike brands on Facebook. A clear understanding of this intricate relationship will provide marketers with critical insight for developing a psychological approach to social media marketing. This approach to social media marketing […]
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Marketing Mix, a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 […]
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Close to 90% of users on Facebook say that they “Like” at least one brand on Facebook, according to a survey from Lab42. Additionally, 50% say that they find the brand’s Facebook page more useful than the company’s website. Of the Facebook users who “Like” brands: 82% said that Facebook […]
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