For a number of our clients, Pay Per Click (PPC) advertising is an important part of their marketing programs. Paid search can provide an immediate first page ranking and drive web traffic. Most paid search programs are relatively simple to establish, but tougher to run, particularly if you’re not on top of it all of the time. Purely Branded works with clients to understand incoming traffic based on cost per click to ensure clients limit bounce rates, improve conversion rates and increase ROI.