Purely Branded follows a handful of simple guidelines when it creates client package design. It must be dynamic and exciting, highly informative and, of course, provide protection for the contents of the package. When received by a customer or prospect, or when sitting on a shelf, your package must make an instant, positive impression to make sure it is opened or pulled off the shelf. Just as you focus on other elements of your brand, your packaging must capture the essence of your company. Design, copy and package form/engineering all must communicate a clear message regarding your company and your product. Of course your package must stand out as customers come into contact with it. If these guidelines are followed, you will move your customers towards making the decision to interact with your package or product.