Multi-channel marketing is defined as implementing marketing efforts across a variety of communication channels both online and offline. In this sense, the “communication channel” could be a website, social media, retail store, direct mail, email, mobile apps, etc. Naturally, the objective of these efforts is the promote customer leading to […]
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As part of our examination of consumer psychology and social media, we previously discussed why people like and unlike brands on Facebook. A clear understanding of this intricate relationship will provide marketers with critical insight for developing a psychological approach to social media marketing. This approach to social media marketing […]
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Whether you’re a marketing director at a mid-size company or wearing the communications hat at a start-up, message management across multiple channels is growing more complex each day. There are scenarios where you can maintain tight control, including websites, thoughtware pieces, direct marketing, etc. And there are those where you have to cede […]
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