Web design and branding companies are pushing content marketing as a preferred strategy for brands looking to increase lead generation, educate the market and improve brand awareness. At the heart of many successful content-focused marketing plans is the notion of creating “non-promotional content”. This is a major paradigm shift for […]
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In web design, stickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look […]
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Content marketing, also called branded content, is a marketing strategy focused on the creation and distribution of relevant, valuable content for the purpose of driving a target audience to engage in certain profitable behaviors. A recent study published by Holger Shulze showed a rise in lead generation, brand awareness and […]
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